New tools and the utilization of social media strategies are helping organisations fill job openings quickly. Well-written colleague referrals on LinkedIn, a YouTube channel that puts you in front of millions as a subject matter expert, or a strategically crafted Facebook page could be the digital resume that sets you apart in a sea of candidates.
A fully optimized online profile can give companies a feel for a candidate's personality, paint a broader picture of work history and expand upon expertise that a resume and cover letter may not be able to do.
|LinkedIn is the leading social networking site for serious job-seekers. Connect with colleagues and former classmates, network with experts willing to share advice in your industry and discover inside connections that may help you land your dream job.|
|Facebook has long been thought of as a 'social' networking site. But, more and more, it is being used as a powerful business networking tool. Find former collegues, school peers and rekindle genuine connections - you never know who you can connect with that know of your next job opportunity! Remember to destinguish between family, friends and aquantainces when you post - not all private should be shared in the public space.|
|Are you a subject matter expert that has presented at conferences? Next time you do, make sure that you have a collegue on hand with a flip cam to tape your presentation. Build your own YouTube channel and post your presentations along with a video resume!|
|Build your own personal brand and bring job opportunities to you with a blog. Create your own content on something that you are passionate about and invite recruiters and industry-related companies to subscribe to your blog. Soon, they will be sending you information on interesting job opportunities.|
|Twitter has quickly become much used utility for communicating for oppinion leaders, companies and brands. Do you want to work for a particular company? Follow them on Twitter and engage with them in an interesting way. Build your own following by following and engaging with others interested in industry topics.|